$429,000,000.00 For Drugstore.com

Walgreens buys drugstore.com for 429 million dollars. Surprised? Not me. As the Internet matures, the trend is keyword strength in domain names. It has always been important, but think about as time goes on the fact that more and more people will go direct navigation instead of search. As the best domain names get developed into actual businesses, the public will become more confident in typing EXACTLY what they are looking for in the address bar. Unless the big boys take out the address bar somehow, I don’t see how this trend will not continue.